General Data Protection Regulation
(GDPR)
Make an appointment today!
+49 (0) 521 301 0
info@anker.netWe have written this privacy statement (version 07.02.2023-312402550) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and the processors (e.g. providers) commissioned by us - process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short, we inform you comprehensively about data that we process about you.
Privacy statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it is conducive to transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. In this way, we inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by providing the most concise, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or the other piece of information that you did not yet know.
If questions nevertheless remain, we would like to ask you to contact the responsible office named below or in the imprint, to follow the available links and to look at further information on third-party sites. Our contact details can of course also be found in the imprint.
This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person's name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:
In short, the data protection declaration applies to all areas in which personal data is processed in a structured manner within the company via the aforementioned channels. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.
In the following privacy statement, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course read this General Data Protection Regulation of the EU online on EUR-Lex, the access to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.
We only process your data if at least one of the following conditions applies:
Further conditions such as the performance of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not generally occur with us. If such a legal basis should be relevant, it will be indicated at the appropriate place.
In addition to the EU regulation, national laws also apply:
If other regional or national laws apply, we will inform you about them in the following sections.
If you have any questions regarding data protection or the processing of personal data, please find below the contact details of the responsible person or office:
Herting Oberbeck Rechtsanwälte Partnerschaft
E-Mail: datenschutz@anker.net
Phone: +495213010
Imprint: https://www.datenschutzkanzlei.de/impressum/
Below you will find the contact details of the data protection officer:
Herting Oberbeck Rechtsanwälte Partnerschaft
Hallerstraße 76
20146 Hamburg
E-mail: info@datenschutzkanzlei.de
Phone: +49 0 40 226 34 56 0
The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products applies as a general criterion at our company. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are required by law to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.
Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.
We will inform you about the specific duration of the respective data processing below, provided that we have further information on this.
In accordance with Articles 13, 14 of the GDPR, we inform you about the following rights you have to ensure that data processing is fair and transparent:
In short, you have rights - do not hesitate to contact the responsible party listed above with us!
If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:
State Commissioner for Data Protection: Prof. Dr. Johannes Caspar
Address : Ludwig-Erhard-Str. 22 7th floor, 20459 Hamburg
Phone: 040/428 54-40 40
E-mail address: mailbox@datenschutz.hamburg.de
Website: https://datenschutz-hamburg.de/
State Commissioner for Data Protection: Bettina Gayk
Address : Kavalleriestraße 2-4, 40213 Düsseldorf
Telephone: 02 11/384 24-0
E-mail address: poststelle@ldi.nrw.de
Website: https://www.ldi.nrw.de/
We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or contractually necessary and in any case only to the extent that this is generally permitted. Your consent is in most cases the most important reason that we have data processed in third countries. Processing personal data in third countries such as the U.S., where many software vendors provide services and have their server locations, may mean that personal data is processed and stored in unexpected ways.
We expressly point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. In addition, it may happen that collected data is linked with data from other services of the same provider, if you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered.
We will inform you in more detail about data transfer to third countries, if applicable, at the appropriate places in this privacy policy.
To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.
Article 25 of the GDPR speaks here of "data protection through technical design and through data protection-friendly default settings" and thus means that both software (e.g., forms) and hardware (e.g., access to the server room) should always be designed with security in mind and that appropriate measures should be taken. If necessary, we will go into more detail on specific measures below.
TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transfer data over the Internet in a tap-proof way.
This means that the complete transfer of all data from your browser to our web server is secured - no one can "listen in".
In this way, we have introduced an additional security layer and comply with data protection by design of technology(Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission protection by the small lock symbol
at the top left of the browser, to the left of the Internet address (e.g. examplepage.com) and using the https scheme (instead of http) as part of our Internet address.
If you would like to know more about encryption, we recommend a Google search for "Hypertext Transfer Protocol Secure wiki" to get good links to more detailed information.
Communication Summary👥Data subjects: All those who communicate with us by telephone, e-mail or online form📓 Data processed: e.g. telephone number, name, e-mail address, form data entered. More details can be found in the respective contact type used🤝 Purpose: Processing of communication with customers, business partners, etc.📅 Storage period: Duration of the business case and the legal Vorschriften⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. b DSGVO (Contract), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
When you contact us and communicate by phone, e-mail or online form, personal data may be processed.
The data will be processed for the handling and processing of your question and the related business transaction. The data is stored for as long as it is required by law.
All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.
When you call us, the call data is stored pseudonymously on the respective terminal device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to inquiries. The data is deleted as soon as the business case has been terminated and legal requirements permit.
If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,...) and data is stored on the e-mail server. The data is deleted as soon as the business case has been terminated and legal requirements allow it.
If you communicate with us using an online form, data is stored on our web server and, if necessary, forwarded to an e-mail address of ours. The data is deleted as soon as the business case has been terminated and legal requirements permit.
The processing of the data is based on the following legal bases:
In this section, we would like to explain to you what a processing order is and why it is needed. Because the word "order processing contract" is quite a mouthful, we will also use only the acronym AVV more often here in the text. Like most companies, we do not work alone, but also use the services of other companies or individuals ourselves. Through the involvement of various companies or service providers, it may be that we pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called order processing agreement (AVV). The most important thing for you to know is that the processing of your personal data takes place exclusively according to our instructions and must be regulated by the GCU.
As a company and website owner, we are responsible for all data that we process from you. In addition to the responsible parties, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. More precisely and according to the GDPR definition: any natural or legal person, authority, institution or other body that processes personal data on our behalf is considered a processor. Consequently, processors can be service providers such as hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft, for example.
For a better understanding of the terminology, here is an overview of the three roles in the GDPR:
Data subject (you as customer or interested party) → Responsible party (we as company and client) → Processor (service provider such as web hoster or cloud provider)
As already mentioned above, we have concluded an AVV with our partners who act as processors. This states first and foremost that the processor will process the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, although in this context the electronic conclusion of the contract is also considered "in writing". Only on the basis of the contract will the processing of personal data take place. The contract must contain the following:
Furthermore, the contract contains all the obligations of the processor. The most important obligations are:
You can see what such an AVV looks like in concrete terms at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html, for example. A sample contract is presented here.
Cookies Summary👥Data subjects: visitors to the website🤝 Purpose: depends on the cookie. More details can be found below or from the manufacturer of the software that sets the cookie.📓 Data processed: Depending on the cookie used in each case. More details can be found below or at the manufacturer of the software that sets the cookie.📅 Storage period: depending on the respective cookie, can range from hours to years variieren⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).
Our website uses HTTP cookies to store user-specific data.
Below, we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser such as Chrome and the web server. Here, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.
For example, cookie data can look like this:
Name: _ga
Value: GA1.2.1326744211.152312402550-9
Purpose: to distinguish website visitors
Expiration date: after 2 years
A browser should be able to support these minimum sizes:
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.
We can distinguish 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic website functionality. For example, these cookies are needed when a user adds a product to the shopping cart, then continues browsing on other pages and later proceeds to checkout. These cookies do not delete the shopping cart even if the user closes his browser window.
Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.
Target-oriented cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.
Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.
Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And, of course, this decision is also stored in a cookie.
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called "HTTP State Management Mechanism".
The purpose ultimately depends on the cookie in question. You can find more details below or from the manufacturer of the software that sets the cookie.
Cookies are small helpers for many different tasks. Unfortunately, it is not possible to generalize what data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.
The storage period depends on the particular cookie and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.
You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also "Right of objection" below). Furthermore, cookies that are based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.
How and whether you want to use cookies, you decide. Regardless of which service or website the cookies come from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies, but allow all other cookies.
If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you do not want to have cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term "delete cookies Chrome" or "disable cookies Chrome" in the case of a Chrome browser.
The so-called "Cookie Guidelines" have been in place since 2009. These state that the storage of cookies requires your consent (Article 6(1)(a) GDPR). However, there are still very different reactions to these directives within the EU countries. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Digital Services Data Protection Act (TDDDG). In Germany, the cookie directives were not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Digital Services Act (DDG).
For absolutely necessary cookies, even in the absence of consent, there are legitimate interests (Article 6(1)(f) DSGVO), which in most cases are economic in nature. We want to provide visitors to the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.
If cookies are used that are not absolutely necessary, this only happens in the case of your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.
In the following sections, you will be informed in more detail about the use of cookies, if used software uses cookies.
Application data Summary👥 Datasubjects: users who apply to us for a job🤝 Purpose: processing of an application procedure📓 Data processed: Name, address, contact data, e-mail address, telephone number, proof of qualification (certificates), possibly special category data.📅 Storage period: if the application is successful, until the end of the employment relationship. Otherwise, the data will be deleted after the application process or stored for a certain period with your consent.⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), legitimate interest (Art. 6 para. 1 lit. f DSGVO), Art. 6 para. 1 lit. b DSGVO (contract), Art. 9 para. 2 lit. a. DSGVO (processing of special categories)
You can apply to us by e-mail, online form or via a recruiting tool for a job in our company. All data that we receive and process from you as part of an application counts as application data. In doing so, you always disclose personal data such as name, date of birth, address and telephone number.
We process your data so that we can operate a proper selection process in relation to the advertised position. In addition, we also like to keep your application documents in our application archive. Because it often happens that for the advertised positions a cooperation does not work out for various reasons, but we are impressed by you and your application and can imagine a future cooperation very well. Provided you give us your consent, we will archive your documents so that we can easily contact you for future tasks in our company.
We guarantee that we will handle your data with particular care and only ever process your data within the legal framework. Even within our company, your data will only be forwarded to persons who are directly involved with your application. In short: Your data is in safe hands with us!
If you apply to us by e-mail, for example, we naturally also receive personal data, as mentioned above. Even the e-mail address already counts as personal data. However, in the course of an application process, we only process data that is relevant for our decision as to whether or not we want to welcome you to our team.
Exactly what data is processed depends primarily on the job posting. In most cases, however, it is a matter of name, date of birth, contact details and proof of qualifications. If you submit the application via an online form, the data is passed on to us in encrypted form. If you send us the application by e-mail, this encryption does not take place. Therefore, we cannot assume any responsibility for the way the data is transmitted. However, once the data is on our servers, we are responsible for the lawful handling of your data.
During an application process, in addition to the data mentioned above, information about your health or ethnic origin may also be requested so that we and you can exercise the rights related to labor law, social security and social protection and, at the same time, comply with the corresponding obligations. These data are special category data.
Here is a list of possible data we receive from you and process:
If we accept you as a team member in our company, your data will be further processed for the purpose of the employment relationship and kept with us at least until the employment relationship ends. All application documents will then be placed in your employee file.
If we do not offer you the job, if you reject our offer or withdraw your application, we may retain your data for up to 6 months after the conclusion of the application process on the basis of legitimate interest (Art. 6 (1) f DSGVO). After that, both your electronic data and all data from physical application documents will be completely deleted or destroyed. We retain your data, for example, so that we can still answer any follow-up questions or so that we can provide evidence of the application in the event of a legal dispute. If a legal dispute arises and we may still need the data after the 6 months have expired, we will only delete the data when there is no longer any reason to retain it. If there are legal retention obligations to fulfill, we must generally store the data for longer than 6 months.
Furthermore, we can also keep your data longer if you have given special consent for this. We do this, for example, if we can well imagine a cooperation with you in the future. Then it is helpful to have your data archived so that we can contact you without any problems. In this case, the data will be added to our applicant pool. Of course, you can revoke your consent to the longer storage of your data at any time. If there is no revocation and you do not give a new consent, your data will be deleted after 2 years at the latest.
Legal bases for the processing of your data are Art. 6 para 1 lit. a DSGVO (consent), Art. 6 para 1 lit. b DSGVO (contract or pre-contractual measures), Art. 6 para 1 lit. f DSGVO (legitimate interests) and Art. 9 para 2 lit. a. DSGVO (processing of special categories).
If we include you in our application tool, this happens on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). We would like to point out that your consent to our application pool is voluntary, has no influence on the application process and you have the option to revoke your consent at any time. The lawfulness of the processing until the time of the revocation remains unaffected.
In the case of the protection of vital interests, the data processing is carried out in accordance with Art. 9 para. 2 lit. c. DSGVO. For the purposes of health care, occupational medicine, medical diagnosis, health or social care or treatment, or for the management of health or social care systems and services, the processing of personal data is carried out in accordance with Art. 9 (2) lit. h. DSGVO. If you voluntarily provide special category data, the processing is based on Art. 9 (2) lit. a. DSGVO.
Customer data Summary👥Data subjects: Customers or business and contractual partners🤝 Purpose: Provision of the contractually or pre-contractually agreed services including associated communication📓 Data processed: Name, address, contact data, e-mail address, telephone number, payment information (such as invoices and bank data), contract data (such as term and subject of the contract), IP address, order data📅 Storage period: the data is deleted as soon as it is no longer required for the provision of our business purposes and there is no legal obligation to retain it.⚖️ Legal basis: Legitimate interest (Art. 6 para. 1 lit. f DSGVO), contract (Art. 6 para. 1 lit. b DSGVO)
In order to be able to offer our service or contractual services, we also process data of our customers and business partners. This data always includes personal data. Customer data is all information that is processed on the basis of a contractual or pre-contractual cooperation in order to be able to provide the services offered. Customer data is therefore all collected information that we collect and process about our customers.
There are many reasons why we collect and process customer data. The most important is that we simply need various data to provide our services. Sometimes your e-mail address is enough, but if you purchase a product or service, for example, we also need data such as name, address, bank data or contract data. We also use the data subsequently for marketing and sales optimization, so that we can improve our overall service to our customers. Another important point is our customer service, which is always very important to us. We want you to be able to come to us at any time with questions about our offers, and for this we need at least your e-mail address.
Exactly which data is stored can only be described here on the basis of categories. This always depends on which services you receive from us. In some cases, you only provide us with your e-mail address so that we can contact you or answer your questions, for example. In other cases, you purchase a product or service from us and for this we need significantly more information, such as your contact data, payment data and contract data.
Here is a list of possible data we receive from you and process:
As soon as we no longer need the customer data to fulfill our contractual obligations and our purposes, and the data is also no longer necessary for possible warranty and liability obligations, we delete the corresponding customer data. This is the case, for example, when a business contract ends. After that, the statute of limitations is usually 3 years, although longer periods are possible in individual cases. Of course, we also comply with the statutory retention obligations. Your customer data will certainly not be passed on to third parties unless you have given explicit consent to do so.
Legal bases for the processing of your data are Art. 6 para 1 lit. a DSGVO (consent), Art. 6 para 1 lit. b DSGVO (contract or pre-contractual measures), Art. 6 para 1 lit. f DSGVO (legitimate interests) and in special cases (e.g. medical services) Art. 9 para 2 lit. a. DSGVO (processing of special categories).
In the case of the protection of vital interests, the data processing is carried out in accordance with Art. 9 para. 2 lit. c. DSGVO. For the purposes of health care, occupational medicine, medical diagnosis, health or social care or treatment, or for the management of health or social care systems and services, the processing of personal data is carried out in accordance with Art. 9 (2) lit. h. DSGVO. If you voluntarily provide special category data, the processing is based on Art. 9 (2) lit. a. DSGVO.
Registration Summary👥Data subjects: All persons who register, create an account, log in and use the account.📓 Data processed: Email address, name, password and other data collected in the course of registration, login and account use.🤝 Purpose: To provide our services. Communication with customers in connection with the services.📅 Storage period: As long as the company account associated with the texts exists and thereafter usually 3 years.⚖️ Legal basis: Art. 6 para. 1 lit. b DSGVO (Contract), Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
When you register with us, personal data may be processed if you enter personal data or data such as the IP address is collected in the course of processing. What we mean by the rather unwieldy term "personal data", you can read below.
Please only enter data that we need for registration and for which you have the release of a third party, if you are registering on behalf of a third party. If possible, use a secure password that you do not use anywhere else and an email address that you check regularly.
In the following we inform you about the exact kind of data processing, because you should feel comfortable with us!
When you register, we take certain data from you and later allow you to easily log in online and use your account with us. Having an account with us has the advantage that you do not have to re-enter everything every time. Saves time, effort and ultimately prevents errors in the provision of our services.
In short, we process personal data to enable the creation and use of an account with us.
If we didn't do this, you would have to enter all the data each time, wait for approval from us, and enter everything again. We and many, many customers would not like that. How would you feel about that?
All the data you provided in the course of registration, enter during registration or enter in the course of managing your data in the account.
During registration, we process the following types of data:
When you log in, we process the data you enter when you log in, such as username and password, and data collected in the background, such as device information and IP addresses.
During account use, we process data that you enter during account use and which is created in the course of using our services.
We store the data entered at least for as long as the account linked to the data exists with us and is used, as long as contractual obligations exist between us and, if the contract ends, until the respective claims arising from it have become time-barred. In addition, we store your data as long as and insofar as we are subject to legal obligations to store it. Thereafter, we retain accounting records pertaining to the contract (invoices, contract documents, account statements, etc.) as well as other relevant business documents for the legally prescribed period (usually several years).
You have registered, entered data and want to revoke the processing? No problem. As you can read above, the rights under the General Data Protection Regulation also exist during and after registration, login or account with us. Contact the data protection officer above to exercise your rights. If you already have an account with us, you can easily view or manage your data and texts in the account.
By carrying out the registration process, you enter into a pre-contractual agreement with us to enter into a contract of use of our platform (although no automatic obligation to pay arises). You invest time to enter data and register and we provide you with our services after logging into our system and viewing your customer account. We also fulfill our contractual obligations. Finally, we need to keep registered users informed of important changes by email. Thus, Art. 6 para. 1 lit. b DSGVO (performance of pre-contractual measures, fulfillment of a contract) applies.
If necessary, we also obtain your consent, e.g. if you voluntarily provide more than the absolutely necessary data or if we are allowed to send you advertising. Art. 6 para. 1 lit. a DSGVO (consent) therefore applies.
We also have a legitimate interest in knowing who we are dealing with in order to contact them in certain cases. In addition, we need to know who is using our services and whether they are being used as specified in our terms of use, so Art. 6 para. 1 lit. f DSGVO (Legitimate Interests) applies.
Note: the following sections are to be ticked by users (as required):
Registration with clear name
Since in business we need to know who we are dealing with, registration is only possible with your real name (clear name) and not with pseudonyms.
Registration with pseudonyms
Pseudonyms can be used during registration, which means that you do not have to register with us using your real name. This ensures that your name cannot be processed by us.
IP address storage
In the course of registration, login and account use, we store the IP address in the background for security reasons in order to be able to determine the legitimate use.
Public profile
The user profiles are publicly visible, i.e. you can see parts of the profile on the Internet even without entering username and password.
2-factor authentication (2FA)
Two-factor authentication (2FA) provides additional security when logging in, as it prevents you from logging in without a smartphone, for example. This technical measure to secure your account thus protects you against the loss of data or unauthorized access even if username and password were known. You will find out which 2FA is used during registration, login and in the account itself.
Web hosting summary👥Data subjects: visitors to the website🤝 Purpose: professional hosting of the website and safeguarding of operations📓 Data processed: IP address, time of website visit, browser used and other data. More details can be found below or at the respective web hosting provider used.📅 Storage period: depending on the respective provider, but usually 2 Wochen⚖️ Legal basis: Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).
When you visit websites nowadays, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all web pages on a domain, i.e. everything from the home page (homepage) to the very last subpage (like this one). By domain, we mean, for example, example.de or sampleexample.com.
When you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser to do so. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We say browser or web browser for short.
To display the website, the browser must connect to another computer where the website's code is stored: the web server. Operating a web server is a complicated and costly task, which is why this is usually done by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of technical terms, but please stay tuned, it gets better!
When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server must also store data for a while to ensure proper operation.
A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.
The purposes of data processing are:
Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as
As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed by authorities in the event of unlawful conduct.
In short, your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your information without consent!
The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims from this if necessary.
There is usually a contract between us and the hosting provider for commissioned processing pursuant to Art. 28 f. DSGVO, which ensures compliance with data protection and guarantees data security.
Below you will find the contact details of our external hosting provider, where, in addition to the information above, you can learn more about data processing:
%dp__contact_data-other_webhosting-en%
You can learn more about the data processing at this provider in the privacy policy.
Website Building Block Systems Privacy Policy Summary👥Data subjects: Visitors to the website🤝 Purpose: Optimization of our service performance📓 Data processed: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps as well as contact details, IP address or your geographical location. More details can be found below in this privacy policy and in the privacy policy of the providers.📅 Storage period: depends on the provider ab⚖️ Legal basis: Art. 6 para. 1 lit. f DSGVO (Legitimate Interests), Art. 6 para. 1 lit. a DSGVO (Consent).
We use a website building block system for our website. Building block systems are special forms of a content management system (CMS). With a building block system, website owners can create a website very easily and without programming knowledge. In many cases, web hosts also offer building block systems. By using a modular system, personal data of you may also be collected, stored and processed. In this data protection text, we provide you with general information about data processing by modular systems. You can find more detailed information in the provider's data protection statements.
The biggest advantage of a modular system is the ease of use. We want to provide you with a clear, simple and concise website that we can easily operate and maintain ourselves - without external support. Meanwhile, a modular system offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and to offer you an informative and pleasant time on our website.
Exactly what data is stored depends, of course, on the website builder system used. Each provider processes and collects different data of the website visitor. But as a rule, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are collected. Furthermore, tracking data (e.g. browser activity, clickstream activity, session heatmaps, etc.) may also be processed. In addition, personal data may also be collected and stored. This is mostly contact data such as e-mail address, telephone number (if you have provided it), IP address and geographical location data. You can find out exactly what data is stored in the provider's privacy policy.
We will inform you about the duration of the data processing below in connection with the website construction kit system used, provided we have further information on this. You can find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. It may be that the provider stores data from you according to its own specifications, over which we have no control.
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the website construction system used at any time. You can find contact details either in our privacy policy or on the website of the relevant provider.
You can delete, disable, or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that all functions may then no longer work as usual.
We have a legitimate interest in using a website construction kit system to optimize our online service and to present it efficiently and in a user-friendly manner for you. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the modular system if you have given your consent.
Insofar as the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.
With this privacy policy, we have brought you closer to the most important general information about data processing. If you wish to obtain more detailed information in this regard, you will find further information - if available - in the following section or in the provider's privacy policy.
We use Webflow, a website construction system, for our website. The service provider is the American company Webflow, Inc. 398 11th St., Floor 2, San Francisco, CA 94103, USA.
Webflow also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Webflow uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Webflow undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information on the standard contractual clauses and on the data processed through the use of Webflow, please refer to the Privacy Policy at https://webflow.com/legal/privacy.
Web Analytics Privacy Policy Summary👥Data subjects: Visitors to the website🤝 Purpose: Evaluation of visitor information to optimize the website.📓 Data processed: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found at the respective web analytics tool used.📅 Storage period: depending on the web analytics used-Tool⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
We use software on our website to evaluate the behavior of website visitors, known as web analytics for short. This involves collecting data that is stored, managed and processed by the respective analytic tool provider (also known as a tracking tool). The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as for other analytics procedures, user profiles can also be created and the data stored in cookies.
With our website we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. To achieve this goal, we want to offer the best and most interesting offer on the one hand, and on the other hand make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offer for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.
Exactly what data is stored depends, of course, on the analysis tools used. But as a rule, for example, which content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use is stored. If you agreed that location data may also be collected, these may also be processed by the web analytics tool provider.
In addition, your IP address is also stored. According to the General Data Protection Regulation (DSGVO), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data, such as your name, age, address or email address are stored as a matter of principle. All this data, if collected, is stored pseudonymously. Thus, you cannot be identified as a person.
The following example schematically shows how Google Analytics works as an example of client-based web tracking with Java Script code.
How long the respective data is stored always depends on the provider. Some cookies store data only for a few minutes or until you leave the website again, other cookies can store data for several years.
We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. If it is required by law, as for example in the case of accounting, this storage period may also be exceeded.
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by web analytics tools.
In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of web analytics, we detect errors of the website, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we use the tools only insofar as they have given consent.
Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Information on specific web analytics tools, if any, is provided in the following sections.
Google Analytics Privacy Policy Summary👥Data subjects: Visitors to the website🤝 Purpose: Evaluation of visitor information to optimize the website.📓 Data processed: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below in this privacy policy.📅 Storage period: depending on the Properties⚖️ used Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
We use on our website the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.
Google Analytics is a tracking tool used for traffic analysis of our website. For Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following:
Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.
The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.
Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This is how it is possible to evaluate pseudonymous user profiles in the first place.
To be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is default. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.
Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.
The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152312402550-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years.
Name: _gid
Value: 2.1687193234.152312402550-1
Purpose: The cookie is also used to distinguish website visitors
Expiration date: after 24 hours
Name: _gat_gtag_UA_<property-id>
Wert: 1
Verwendungszweck: Wird zum Senken der Anforderungsrate verwendet. Wenn Google Analytics über den Google Tag Manager bereitgestellt wird, erhält dieser Cookie den Namen _dc_gtm_ <property-id>.
Ablaufdatum: nach 1 Minute
Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year.
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years.
Name: __utmt
Wert: 1
Verwendungszweck: Das Cookie wird wie _gat_gtag_UA_<property-id> zum Drosseln der Anforderungsrate verwendet.
Ablaufdatum: nach 10 Minuten
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes.
Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After closing the browser.
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertising placement.
Expiration date: after 6 months.
Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: after 2 years.
Note: This list cannot claim to be complete, as Google also changes the choice of its cookies again and again.
Here we show you an overview of the most important data collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are "on the move" on our site.
Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate: A bounce is when you view only one page on our website and then leave our website again.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.
Location: The IP address can be used to determine the country and your approximate location. This process is also called IP location determination.
Technical information: Technical information may include your browser type, Internet service provider, or screen resolution.
Source of origin: Google Analytics or, of course, we are also interested in which website or which advertisement you came to our site from.
Other data include contact details, any ratings, playing media (e.g. when you play a video via our site), sharing content via social media or adding to your favorites. The enumeration does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.
Google has their servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de
Your data is distributed on different physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data center, there are corresponding emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google still remains low.
The data retention period depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is set to 14 months. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months.
For Universal Analytics properties, Google Analytics has a default retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available for this purpose:
In addition, there is also the option that data will only be deleted if you no longer visit our website within the period we have selected. In this case, the retention period is reset each time you visit our website again within the specified period.
Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.
Under European Union data protection law, you have the right to obtain information about your data, update it, delete it, or restrict it. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.
If you basically want to disable, delete or manage cookies, you can find the corresponding links to the respective instructions of the most popular browsers under the section "Cookies".
The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by web analytics tools.
In addition to the consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of Google Analytics, we detect errors of the website, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Analytics if you have given your consent.
Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which reference the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
We hope we have been able to provide you with the most important information about Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.
In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have concluded an order processing agreement (OPA) with Google. What exactly is a GCU and especially what must be included in a GCU, you can read in our general section "Order processing agreement (GCU)".
This contract is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the order data processing conditions at https://business.safety.google/intl/de/adsprocessorterms/.
We have turned on the advertising reports features in Google Analytics. The demographic and interest reports contain information on age, gender and interests. This allows us - without being able to assign this data to individual persons - to get a better picture of our users. You can learn more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can stop the use of the activities and information of your Google account under "Advertising settings" on https://adssettings.google.com/authenticated via checkbox.
We also use the e-commerce measurement of the web analytics tool Google Analytics for our website. This allows us to analyze very precisely how you and all our other customers interact on our website. E-commerce measurement is primarily about purchasing behavior. Based on data obtained, we can adapt and optimize our service to your wishes and your expectations. Likewise, we can target our online advertising efforts more effectively so that only people who are also interested in our products or services see our ads. E-commerce measurement records, for example, which orders were placed, how long it took you to purchase the product, what the average order value is, or even how high the shipping costs are. All this data can be collected and stored under a specific ID.
We have enabled Google signals in Google Analytics. This updates existing Google Analytics features (advertising reports, remarketing, cross-device reports, and interest and demographic reports) to obtain aggregated and anonymized data from you, provided you have allowed personalized ads in your Google account.
The special thing about this is that it is cross-device tracking. That means your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. Google can thus recognize, for example, if you view a product on our website via a smartphone and only buy the product later via a laptop. Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.
Google Analytics also collects other visitor data such as location, search history, YouTube history, and data about your actions on our website through Google signals. This gives us better advertising reports from Google and more useful information about your interests and demographics. This includes your age, what language you speak, where you live, or what gender you are. Furthermore, social criteria such as your profession, your marital status or your income are also added. All these characteristics help Google Analytics to define groups of people or target groups.
The reports also help us to better assess your behavior, wishes and interests. This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never individual person data. In your Google account, you can manage this data or delete it.
Depending on your consent, personal data of you will be processed by Google Analytics in the so-called consent mode (or "Consent Mode"). You can choose whether you agree to Google Analytics cookies or not. By doing so, you also choose which data Google Analytics may process from you. This collected data is mainly used to perform measurements about user behavior on the website, to play out targeted advertising and to provide us with web analytics reports. As a rule, you consent to data processing by Google via a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users and thus no user profile of you is created. You can also only consent to statistical measurement. No personal data is processed and consequently not used for advertising or advertising success.
We have implemented Google Analytics IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities when they prohibit storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.
For more information on IP anonymization, please visit https://support.google.com/analytics/answer/2763052?hl=de.
We do use Google Analytics (GA for short) on our website, but without setting cookies in your browser. What cookies are, we have already explained above, hopefully the explanations are still in memory. Only briefly and specifically related to GA: Cookies are used to store data helpful to GA in your browser on your device. By eliminating the use of cookies, precisely no personal data is stored in such cookies that will establish a user profile. Google Analytics can perform various measurements and web analytics, but the data collected for this purpose is only stored on Google servers and your privacy is much more respected and protected.
Email marketing summary👥Data subject: Newsletter subscribers🤝 Purpose: Direct advertising by email, notification of system-relevant events📓 Data processed: Data entered during registration but at least the email address. More details can be found in the respective e-mail marketing tool used.📅 Storage period: Duration of the existence of the Abonnements⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
In order to keep you always up to date, we also use the possibility of e-mail marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. E-mail marketing is a sub-area of online marketing. It involves sending news or general information about a company, products or services by e-mail to a specific group of people who are interested in them.
If you want to participate in our e-mail marketing (mostly via newsletter), you usually just have to register with your e-mail address. To do this, you fill out an online form and send it off. However, it may also happen that we ask you for your salutation and name, for example, so that we can also write to you personally.
Basically, the registration for newsletters works with the help of the so-called "double opt-in procedure". After you have registered for our newsletter on our website, you will receive an e-mail via which you confirm the newsletter registration. This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address. We or a notification tool we use logs each individual subscription. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of the registration confirmation and your IP address are stored. In addition, it is also logged when you make changes to your stored data.
Of course, we want to stay in touch with you and always present you with the most important news about our company. To do this, we use, among other things, e-mail marketing - often just called "newsletters" - as an essential part of our online marketing. Provided you agree to this or it is legally permitted, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term "newsletter" in the following text, we mainly mean regularly sent e-mails. Of course, we do not want to bother you in any way with our newsletters. That's why we really always try to provide only relevant and interesting content. For example, you will learn more about our company, our services or products. Since we are always improving our offers, our newsletter will also tell you when there is news or when we are offering special, lucrative promotions. If we use a service provider that offers a professional mailing tool for our e-mail marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our business goals.
When you become a subscriber to our newsletter via our website, you confirm by e-mail that you are a member of an e-mail list. In addition to IP address and e-mail address, your title, name, address and telephone number may also be stored. However, only if you agree to this data storage. The data marked as such are necessary for you to participate in the service offered. Providing this information is voluntary, but failure to provide it will result in you not being able to use the service. In addition, information about your device or your preferred content on our website may be stored. You can find out more about the storage of data when you visit a website in the section "Automatic data storage". We record your declaration of consent so that we can always prove that this complies with our laws.
If you unsubscribe your e-mail address from our e-mail/newsletter distribution list, we may store your address for up to three years based on our legitimate interests so that we can still prove your consent at that time. We may only process this data if we need to defend ourselves against any claims.
However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to the consent, we reserve the right to store your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your e-mail address.
You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually takes only a few seconds or one or two clicks. Most of the time, you will find a link to cancel your newsletter subscription right at the end of each email. If you really can't find the link in the newsletter, please contact us by mail and we will cancel your newsletter subscription immediately.
The sending of our newsletter is based on your consent (Article 6 para. 1 lit. a DSGVO). This means that we may only send you a newsletter if you have actively registered for it beforehand. If applicable, we may also send you advertising messages, provided that you have become our customer and have not objected to the use of your email address for direct advertising.
Information about specific email marketing services and how they process personal data, if any, is provided in the following sections.
We use CleverReach, a service for our email marketing, on our website. The service provider is the German company CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany.
You can learn more about the data processed through the use of CleverReach in the privacy policy at https://www.cleverreach.com/de-de/datenschutz/.
Blogs and publication media Privacy policy summary👥Data subjects: Visitors to the website🤝 Purpose: Presentation and optimization of our service as well as communication between website visitors, security measures and administration📓 Data processed: Data such as contact details, IP address and published content.More details can be found in the tools used.📅 Storage period: depending on the Tools⚖️ used Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests), Art. 6 para. 1 p. 1 lit. b. DSGVO (Contract)
We use blogs or other means of communication on our website, with which we can communicate with you on the one hand and you can communicate with us on the other hand. In the process, data from you may also be stored and processed by us. This may be necessary so that we can present content accordingly, communication works and security is increased. In our data protection text, we generally go into what data can be processed from you. Exact details on data processing always also depend on the tools and functions used. You can find precise information about data processing in the data protection notices of the individual providers.
Our biggest concern with our website is to offer you interesting and exciting content and at the same time your opinions and content are important to us. That's why we want to create a good interactive exchange between us and you. With various blogs and publishing options we can achieve exactly that. For example, you can write comments on our content, comment on other comments, or in some cases write your own contributions.
Exactly what data is processed always depends on the communication functions we use. Very often, IP address, user name and the published content are stored. This is done primarily to ensure security protection, to prevent spam and to be able to take action against illegal content. Cookies can also be used for data storage. These are small text files that are stored with information in your browser. You can find more details about the collected and stored data in our individual sections and in the privacy policy of the respective provider.
We will inform you about the duration of data processing below, provided we have further information on this. For example, contribution and comment functions store data until you revoke the data storage. In general, personal data is only stored as long as it is absolutely necessary for the provision of our services.
You also have the right and the possibility to revoke your consent to the use of cookies or third-party communication tools at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
Since cookies may also be used with publication media, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
We use the means of communication mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers, business partners and visitors. Insofar as the use serves the settlement of contractual relationships or their initiation, the legal basis is furthermore Art. 6 para. 1 p. 1 lit. b. DSGVO.
Certain processing, in particular the use of cookies and the use of comment or message functions require your consent. If and insofar as you have consented that data from you can be processed and stored by integrated publication media, this consent is considered the legal basis of the data processing (Art. 6 (1) lit. a DSGVO). Most of the communication functions we use set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
Information on special tools - if available - can be found in the following sections.
There are various online communication tools that we may use on our website. For example, we use blog posts and comment functions. This gives you the opportunity to also comment on content or write posts. If you use this function, your IP address may be stored for security reasons. This is how we protect ourselves from illegal content such as insults, unauthorized advertising or prohibited political propaganda. In order to identify whether comments are spam, we may also store and process user information based on our legitimate interest. If we launch a poll, we also store your IP address for the duration of the poll so that we can ensure that all participants really only vote once. Cookies may also be used for storage purposes. All data that we store from you (such as content or information about you) will remain stored until you object.
Content Delivery Networks Privacy Policy Summary👥Data subjects: Visitors to the website🤝 Purpose: Optimization of our service performance (to enable the website to load faster)📓 Data processed: Data such as your IP addressMore details can be found below and in the individual data protection texts.📅 Storage period: most data is stored until it is no longer needed to fulfill the service werden⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
We use a so-called Content Delivery Network on our website. Most often, such a network is just called CDN. A CDN helps us to load our website quickly and smoothly, regardless of your location. In the process, your personal data is also stored, managed and processed on the servers of the CDN provider used. In the following, we will go into more detail about the service and its data processing. You can find detailed information about the handling of your data in the respective privacy policy of the provider.
Each Content Delivery Network (CDN) is a network of regionally distributed servers that are all connected via the Internet. Via this network, website content (especially very large files) can be delivered quickly and smoothly even during large load peaks. The CDN creates a copy of our website on your servers for this purpose. Since these servers are distributed worldwide, the website can be delivered quickly. The data transfer to your browser is consequently significantly shortened by the CDN.
A fast loading website is part of our service. Of course, we know how annoying it is when a website loads at a snail's pace. Most of the time, people even lose patience and look for the distance before the website is fully loaded. Of course, we want to avoid that. That's why a fast-loading website is a natural part of our website offering. With a Content Delivery Network our website will load much faster in your browser. The use of the CDN is especially helpful if you are abroad, because the website is delivered from a server near you.
When you request a website or the content of a website and it is cached in a CDN, the CDN routes the request to the server closest to you and the server delivers the content. Content delivery networks are built so that JavaScript libraries can be downloaded and hosted on npm and Github servers. Alternatively, most CDNs allow WordPress plugins to be loaded if they are hosted on WordPress.org. Your browser may send personal data to the content delivery network we use. This is data such as IP address, browser type, browser version, which web page is loaded or time and date of the page visit. This data is collected and also stored by the CDN. Whether cookies are used for data storage depends on the network used. Please read the data protection texts of the respective service.
If you want to completely prevent this data transfer, you can install a JavaScript blocker (see for example https://noscript.net/) on your PC. Of course, our website will then no longer be able to provide the usual service (such as fast loading speed).
If you have consented to the use of a content delivery network, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by a content delivery network.
We also have a legitimate interest in using a content delivery network to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tool if you have given your consent.
For information about specific content delivery networks, if any, see the following sections.
Cloudflare Privacy Policy Summary👥Data subjects: website visitors🤝 Purpose: to optimize our service performance (to make the website load faster)📓 Data processed: Data such as IP address, contact and log info, security fingerprints and website performance dataMore details can be found below in this privacy policy.📅 Storage period: Most of the time, the data is stored for less than 24 hours gespeichert⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
We use Cloudflare from Cloudflare, Inc. (101 Townsend St., San Francisco, CA 94107, USA) on this website to make our website faster and more secure. In doing so, Cloudflare uses cookies and processes user data. Cloudflare, Inc. is an American company that provides a content delivery network and various security services. These services are located between the user and our hosting provider. What this all means exactly, we will try to explain in more detail below.
A Content Delivery Network (CDN), like the one provided by Cloudflare, is nothing more than a network of connected servers. Cloudflare has distributed such servers all over the world to bring websites to your screen faster. Simply put, Cloudflare creates copies of our website and places them on their own servers. Now, when you visit our website, a system of load balancing ensures that the largest portions of our website are delivered from the server that can display our website to you the fastest. The distance of data transfer to your browser is significantly shortened by a CDN. Thus, the content of our website will be delivered to you by Cloudflare not only from our hosting server, but from servers all over the world. The use of Cloudflare will be especially helpful for users from abroad, as here the site can be delivered from a server nearby. Apart from fast website delivery, Cloudflare also offers various security services, such as DDoS protection or web application firewall.
Of course we want to offer you the best possible service with our website. Cloudflare helps us to make our website faster and more secure. Cloudflare provides us with web optimizations as well as security services, such as DDoS protection and web firewall. This also includes a reverse proxy and content distribution network (CDN). Cloudflare blocks threats and limits abusive bots and crawlers that waste our bandwidth and server resources. By storing our website on local data centers and blocking spam software, Cloudflare enables us to reduce our bandwidth usage by approximately 60%. Serving content through a data center near you and some web optimizations performed there reduces the average web page load time by about half. Using the "I'm Under Attack Mode" setting can mitigate further attacks, according to Cloudflare, by displaying a JavaScript computational task to solve before a user can access a web page. Overall, this makes our website much more powerful and less vulnerable to spam or other attacks.
Cloudflare generally forwards only those data that are controlled by website operators. The content is therefore not determined by Cloudflare, but always by the website operator itself. In addition, Cloudflare may collect certain information about the use of our website and process data that is sent by us or for which Cloudflare has received appropriate instructions. In most cases, Cloudflare receives data such as IP address, contact and log info, security fingerprints, and website performance data. Log data helps Cloudflare detect new threats, for example. This allows Cloudflare to provide a high level of security protection for our website. Cloudflare processes this data as part of the services in compliance with applicable laws. This includes, of course, the General Data Protection Regulation (DSGVO). Cloudflare also works together with third-party providers. These may only process personal data under the instruction of Cloudflare and in accordance with the privacy policy and other confidentiality and security measures. Cloudflare does not share personal data without explicit consent from us.
Cloudflare stores your information primarily in the United States and the European Economic Area. Cloudflare can transfer and access the information described above from all over the world. Generally, Cloudflare stores user-level data for domains in the Free, Pro, and Business versions for less than 24 hours. For Enterprise domains that have Cloudflare Logs (formerly Enterprise LogShare or ELS) enabled, data can be stored for up to 7 days. However, if IP addresses trigger security alerts at Cloudflare, there may be exceptions to the above retention period.
Cloudflare keeps data logs only as long as necessary and this data is also deleted within 24 hours in most cases. Cloudflare also does not store any personal data, such as your IP address. However, there is information that Cloudflare stores indefinitely as part of its permanent logs in order to improve the overall performance of Cloudflare Resolver and to identify any security risks. To see exactly what permanent logs are stored, please visit https://www.cloudflare.com/application/privacypolicy/. All data that Cloudflare collects (temporary or permanent) is scrubbed of any personally identifiable information. All permanent logs are also anonymized by Cloudflare.
Cloudflare addresses in their privacy policy that they are not responsible for the content they receive. For example, if you ask Cloudflare to update or delete your content, Cloudflare basically refers you to us as the website operator. You can also completely prevent the entire collection and processing of your data by Cloudflare by disabling the execution of script code in your browser or by installing a script blocker in your browser.
If you have consented to Cloudflare being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by Cloudflare.
We also have a legitimate interest in using Cloudflare to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Cloudflare if you have given your consent.
Cloudflare also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, thus in particular in the USA) or a data transfer there, Cloudflare uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Cloudflare to comply with the EU level of data protection when processing relevant data also outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de.
For more information about Cloudflare's privacy policy, please visit https://www.cloudflare.com/de-de/privacypolicy/
In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have entered into a Service Level Agreement (SLA) with Cloudflare. What exactly is a GCU and especially what must be included in a GCU, you can read in our general section "Order processing agreement (GCU)".
This contract is required by law because Cloudflare processes personal data on our behalf. It clarifies that Amazon Web Cloudflare may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the order processing agreement (AVV) at https://www.cloudflare.com/de-de/cloudflare-customer-dpa/.
Cookie Consent Management Platform Summary👥Data subjects: website visitors🤝 Purpose: obtaining and managing consent for certain cookies and thus the use of certain tools📓 Data processed: Data used to manage the cookie settings set, such as IP address, time of consent, type of consent, individual consents. More details can be found with the respective tool used.📅 Storage period: Depends on the tool used, you have to look at periods of several years einstellen⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests).
We use a Consent Management Platform (CMP) software on our website, which helps us and you to handle used scripts and cookies correctly and safely. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides cookie consent for you as required by data protection laws, and helps us and you keep track of all cookies. With most cookie consent management tools, all existing cookies are identified and categorized. You as a website visitor then decide for yourself whether and which scripts and cookies you allow or disallow. The following graphic illustrates the relationship between browser, web server and CMP.
Our goal is to offer you the best possible transparency in the area of data protection. In addition, we are also legally obligated to do so. We want to inform you as well as possible about all tools and all cookies that can store and process data from you. It is also your right to decide for yourself which cookies you accept and which you do not. In order to give you this right, we first need to know exactly which cookies ended up on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with DSGVO-compliant information about them. You can then accept or reject cookies via the consent system.
Within the framework of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to query you each time you visit our website again and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. In most cases, this data (e.g. pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.
We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are already deleted after you leave the website, others may be stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases, you should be prepared for a storage period of several years. In the respective privacy statements of the individual providers, you will usually receive precise information about the duration of data processing.
You also have the right and the possibility to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
Information on specific cookie management tools, if any, can be found in the following sections.
If you consent to cookies, personal data about you will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 (1) lit. a DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient manner in compliance with the law, which constitutes a legitimate interest (Article 6 (1) (f) DSGVO).
AdSimple Consent Manager Privacy Policy Summary👥Data subjects: website visitors🤝 Purpose: obtaining consent for certain cookies and thus the use of certain tools📓 Data processed: Data used to manage the cookie settings set, such as IP address, time of consent, type of consent, individual consents. More details can be found further on in this privacy policy📅 Storage period: the cookie used expires after one year ab⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests).
We use the AdSimple Consent Manager of the software development and online marketing company AdSimple GmbH, Fabriksgasse 20, 2230 Gänserndorf on our website. The AdSimple Consent Manager offers us, among other things, the possibility to provide you with a comprehensive and privacy-compliant cookie notice, so that you can decide for yourself which cookies you allow and which you do not. By using this software, data from you is sent to AdSimple and stored. In this privacy policy we inform you why we use the AdSimple Consent Manager, which data is transmitted and stored and how you can prevent this data transmission.
The AdSimple Consent Manager is a software that scans our website and identifies and categorizes all existing cookies. In addition, you as a website visitor will be informed about the use of cookies via a cookie hint script and decide for yourself which cookies you allow and which not.
We want to offer you maximum transparency in the area of data protection. To ensure this, we first need to know exactly which cookies have ended up on our website over time. By having AdSimple's Consent Manager regularly scan our website and locate all cookies, we have full control over these cookies and can thus act in a DSGVO-compliant manner. We can thus inform you accurately about the use of cookies on our website. Furthermore, you will always receive an up-to-date and privacy-compliant cookie notice and decide for yourself via checkbox system which cookies you accept or block.
If you consent to cookies on our website, the following cookie will be set by AdSimple Consent Manager:
Name: acm_status
Value: ":true, "statistics":true, "marketing":true, "socialmedia":true, "settings":true}
Purpose: This cookie stores your consent status. This allows our website to read and follow the current status on future visits.
Expiration date: after one year.
All data collected by the AdSimple Consent Manager is transmitted and stored exclusively within the European Union. The collected data is stored on AdSimple's servers at Hetzner GmbH in Germany. Only AdSimple GmbH and Hetzner GmbH have access to this data.
You have the right to access and also delete your personal data at any time. You can prevent the data collection and storage, for example, by rejecting the use of cookies via the cookie hint script. Another possibility to prevent the data processing or to manage it according to your wishes is offered by your browser. Depending on the browser, cookie management works slightly differently. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.
If you consent to cookies, personal data about you will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 (1) (a) DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, the AdSimple Consent Manager is used. The use of this software enables us to efficiently operate the website in a legally compliant manner, which constitutes a legitimate interest (Article 6 (1) (f) DSGVO).
We hope we have provided you with a good overview of AdSimple Consent Manager traffic and data processing. If you want to learn more about this tool, we recommend you to visit the description page on https://www.adsimple.at/consent-manager/.
We use the cookie content management tool GDPR Legal Cookie for Shopify for our website. Service provider is the German company beeclever GmbH, Universitätsstraße 3, 56070 Koblenz, Germany.
To learn more about the data processed through the use of GDPR Legal Cookie, please see the Privacy Policy at https://gdpr-legal-cookie.com/pages/datenschutzerklarung.
Security & Anti-Spam Privacy Policy Summary👥Data subject: Website visitors🤝 Purpose: Cybersecurity📓 Data processed: Data such as your IP address, name or technical data such as browser versionMore details can be found below and in the individual data protection texts.📅 Storage period: for the most part, data is stored until it is no longer required to fulfill the service werden⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
With so-called security & anti-spam software, you can protect yourself and we can protect ourselves from various spam or phishing emails and possible other cyberattacks. Spam is advertising mails from a mass mailing that you did not ask for yourself. Such mails are also called data garbage and can also cause costs. Phishing mails, on the other hand, are messages that aim to build trust via fake news or websites in order to obtain personal data. Anti-spam software usually protects against unwanted spam messages or malicious mails that could introduce viruses into our system, for example. We also use general firewall and security systems that protect our computers from unwanted network attacks.
We place particular emphasis on security on our website. After all, it's not just our security that's at stake, but yours as well. Unfortunately, cyber threats have become part of everyday life in the world of IT and the Internet. Hackers often try to steal personal data from an IT system with the help of a cyberattack. And that is why a good defense system is absolutely necessary. A security system monitors all incoming and outgoing connections to our network or computer. In order to achieve even greater security against cyber attacks, we also use other external security services in addition to the standardized security systems on our computer. Unauthorized data traffic is thus better prevented and we protect ourselves against cybercrime.
Exactly what data is collected and stored depends, of course, on the service in question. However, we always strive to use only programs that collect data very sparingly or store only data that is necessary for the fulfillment of the service offered. Basically, the service may store data such as name, address, IP address, e-mail address and technical data such as browser type or browser version. Also, any performance and log data may be collected in order to detect possible incoming threats in a timely manner. This data is processed within the scope of the services and in compliance with applicable laws. This also includes the DSGVO in the case of US providers (via the standard contractual clauses). These security services also work in some cases with third-party providers who may store and/or process data under instruction and in compliance with the privacy policy and other security measures. The data storage is mostly done via cookies.
We will inform you about the duration of data processing below, provided we have further information on this. For example, security programs store data until you or we revoke the data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of the services. In many cases, unfortunately, we lack precise information from the providers about the length of storage.
You also have the right and the possibility to revoke your consent to the use of cookies or third-party security software at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
Since cookies may also be used with such security services, we recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
We use security services mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f DSGVO) in a good security system against various cyber attacks.
Certain processing, in particular the use of cookies and the use of security functions require your consent. If you have consented that data from you can be processed and stored by integrated security services, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). Most of the services we use set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
Information on special tools - if available - can be found in the following sections.
Google reCAPTCHA Privacy Policy Summary👥Data subjects: visitors to the website🤝 Purpose: optimization of our service performance and protection against cyber attacks📓 Data processed: Data such as IP address, browser information, your operating system, limited location and usage dataMore details can be found below in this privacy policy.📅 Storage period: depending on the stored Daten⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh and blood human being and not a robot or other spam software. By spam we mean any unsolicited information sent to us electronically. With the classic CAPTCHAS, you usually had to solve text or image puzzles to verify the information. With reCAPTCHA from Google, we usually don't have to bother you with such puzzles. Here, in most cases, it is enough to simply check a box to confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don't even have to set a checkmark anymore. How this works exactly and especially which data is used for this, you will learn in the course of this privacy policy.
reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. The most common use of this service is when you fill out forms on the Internet. A captcha service is a kind of automatic Turing test, designed to ensure that an action on the Internet is performed by a human and not by a bot. In the classic Turing test (named after computer scientist Alan Turing), a human determines the distinction between a bot and a human. In captchas, the computer or a software program also does this. Classic captchas work with small tasks that are easy for humans to solve, but present significant difficulties for machines. With reCAPTCHA you don't have to actively solve puzzles anymore. The tool uses modern risk techniques to distinguish humans from bots. Here, you only need to check the "I am not a robot" text box, or with Invisible reCAPTCHA, even that is no longer necessary. With reCAPTCHA, a JavaScript element is included in the source code and then the tool runs in the background and analyzes your user behavior. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate even before the captcha is entered how likely you are to be a human. reCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).
We only want to welcome flesh and blood people on our site. Bots or spam software of any kind can safely stay at home. That's why we pull out all the stops to protect ourselves and offer the best possible user experience for you. For this reason we use Google reCAPTCHA from Google. This way we can be pretty sure that we remain a "bot-free" website. By using reCAPTCHA, data is sent to Google to determine whether you are actually human. reCAPTCHA therefore serves the security of our website and, by extension, your security. For example, without reCAPTCHA, it could happen that a bot registers as many e-mail addresses as possible during registration in order to "spam" forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.
reCAPTCHA collects personal data from users to determine whether the actions on our website really come from people. Thus, the IP address and other data required by Google for the reCAPTCHA service may be sent to Google. IP addresses are almost always shortened beforehand within the member states of the EU or other contracting states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube. Gmail, etc.) are already placed on your browser. Then, reCAPTCHA places an additional cookie on your browser and captures a snapshot of your browser window.
The following list of collected browser and user data does not claim to be complete. Rather, they are examples of data that, to our knowledge, are processed by Google.
It is undisputed that Google uses and analyzes this data even before you click the "I am not a robot" checkbox. With the Invisible reCAPTCHA version, even the ticking is omitted and the entire recognition process runs in the background. How much and which data Google stores exactly, Google does not tell you in detail.
The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:
Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-312402550-8
Purpose: This cookie is set by the DoubleClick company (also owned by Google) to register and report a user's actions on the website when dealing with advertisements. In this way, advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiration date: after one year.
Name: 1P_JAR
Value: 2019-5-14-12
Purpose: This cookie collects statistics about website usage and measures conversions. For example, a conversion occurs when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can be used to avoid that a user sees the same ad more than once.
Expiration date: after one month
Name: ANID
Value: U7j1v3dZa3124025500xgZFmiqWppRWKOr
Purpose: We could not find out much info about this cookie. Google's privacy policy mentions the cookie in the context of "advertising cookies" such as "DSID", "FLC", "AID", "TAID". ANID is stored at domain google.com.
Expiration date: after 9 months.
Name: CONSENT
Value: YES+AT.en+20150628-20-0
Purpose: The cookie stores the status of a user's consent to use various services from Google. CONSENT is also used for security purposes to verify users, prevent credential fraud, and protect user data from unauthorized attacks.
Expiration date: after 19 years.
Name: NID
Value: 0WmuWqy312402550zILzqV_nmt3sDXwPeM5Q
Purpose: NID is used by Google to match ads to your Google searches. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you always get tailored ads. The cookie contains a unique ID to collect personal settings of the user for advertising purposes.
Expiration date: after 6 months.
Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc312402550-4
Purpose: Once you have checked the "I am not a robot" box, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymous form and is further used to make user distinctions.
Expiration date: after 10 minutes.
Note: This list cannot claim to be exhaustive, as Google's experience shows that it changes its choice of cookies time and again.
By inserting reCAPTCHA, data is transferred from you to the Google server. Where exactly this data is stored, Google does not make clear, even after repeated inquiries. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on Google's European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The deviating data protection provisions of the Google company apply to this.
If you do not want any data about you and your behavior to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. Basically, as soon as you visit our site, the data is automatically transmitted to Google. To delete this data again, you must contact Google support at https://support.google.com/?hl=de&tid=312402550.
Thus, by using our website, you consent to the automatic collection, processing and use of data by Google LLC and its agents.
Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable safeguards (such as EU standard contractual clauses) between us and the non-European service provider.
If you have consented to Google reCAPTCHA being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google reCAPTCHA.
We also have a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google reCAPTCHA if you have given your consent.
Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which reference the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
You can learn a bit more about reCAPTCHA on Google's web developer page at https://developers.google.com/recaptcha/. Google does go into more detail here about the technical development of reCAPTCHA, but you will search in vain for precise information about data storage and privacy-related topics there as well. A good overview of the basic use of data at Google can be found in the in-house privacy policy at https://www.google.com/intl/de/policies/privacy/.
Cloud services Privacy policy summary👥Data subjects: We as website operator and you as website visitor🤝 Purpose: Security and data storage📓 Data processed: Data such as your IP address, name or technical data such as browser versionMore details can be found below and in the individual data protection texts or in the data protection declarations of the providers📅 Storage period: Most of the data is stored until it is no longer required to fulfill the service werden⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
Cloud services provide us, as website operators, with storage space and computing power via the Internet. Data can be transferred to an external system, processed and stored via the Internet. The corresponding cloud provider takes over the management of this data. Depending on the requirements, an individual person or even a company can choose the storage space size or computing power. Cloud storage is accessed via an API or via storage protocols. API stands for Application Programming Interface and means a programming interface that connects software with hardware components.
We use cloud services for several reasons. A cloud service offers us the possibility to store our data securely. In addition, we have access to the data from different locations and devices, giving us more flexibility and facilitating our work processes. A cloud storage also saves us money because we don't have to build and manage our own infrastructure for data storage and data security. By storing our data centrally in the cloud, we can also expand our fields of application and manage our information much better.
So, as a website operator or as a company, we primarily use cloud services for our own purposes. For example, we use the services to manage our calendar, to store documents or other important information in the cloud. However, personal data about you may also be stored in the process. This is the case, for example, if you provide us with your contact details (such as name and email address) and we store our customer data with a cloud provider. Consequently, data that we process from you may also be stored and processed on external servers. If we offer certain forms or content from cloud services on our website, cookies may also be set for web analytics and advertising purposes. Furthermore, such cookies remember your settings (such as the language used) so that the next time you visit our website you will find your familiar web environment.
Much of the data we store in the cloud has no personal reference, but some data is considered personal data according to the definition of the GDPR. This is often customer data such as name, address, IP address or telephone number, or technical device information. Furthermore, videos, images and audio files can also be stored in the cloud. Exactly how the data is collected and stored depends on the service in question. We try to use only services that are very trustworthy and professional with the data. Basically, the services, such as Amazon Drive, have access to the stored files in order to offer their own service accordingly. For this, however, the services need permissions, such as the right to copy files due to security aspects. This data is processed and managed within the scope of the services and in compliance with the applicable laws. This also includes the DSGVO for US providers (via the standard contractual clauses). These cloud services also work in some cases with third-party providers who may process data under instruction and in accordance with the privacy policy and further security measures. We would like to emphasize again here that all known cloud services (such as Amazon Drive, Google Drive or Microsoft Onedrive) obtain the right to have access to stored content in order to be able to offer and optimize their own service accordingly.
We will inform you about the duration of data processing below, if we have further information on this. In general, cloud services store data until you or we revoke the data storage or delete the data again. In general, personal data is only stored as long as it is absolutely necessary for the provision of the services. However, a final data deletion from the cloud may take several months. This is the case because the data is usually not only stored on one server, but is divided among various servers.
You also have the right and the possibility to revoke your consent to data storage in a cloud at any time. If cookies are used, you also have a right of revocation here. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. We also recommend that you read our general privacy policy on cookies. To find out exactly what data of yours is stored and processed, you should read the privacy statements of the respective cloud providers.
We use cloud services mainly based on our legitimate interests (Art. 6 para. 1 lit. f DSGVO) in a good security and storage system.
Certain processing, in particular the use of cookies and the use of storage functions require your consent. If you have consented that data of you can be processed and stored at cloud services, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). Most of the services we use set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
Information on special tools - if available - can be found in the following sections.
We use the cloud provider Microsoft Azure Cloud for our website. The service provider is the American company Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
Microsoft also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Microsoft uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Microsoft undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the United States. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
More information about Microsoft's standard contractual clauses can be found at https://learn.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses.
You can learn more about the data processed by using Microsoft in the privacy policy at https://privacy.microsoft.com/de-de/privacystatement.
We use OneDrive for our business, which is a file hosting service from Microsoft. The service provider is the American company Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
Microsoft also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Microsoft uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Microsoft undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the United States. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
More information about Microsoft's standard contractual clauses can be found at https://learn.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses.
You can learn more about the data processed by using Microsoft in the privacy policy at https://privacy.microsoft.com/de-de/privacystatement.
External online platforms Privacy policy summary👥Data subjects: Visitors to the website or visitors to the external online platforms🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties📓 Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.For more details, please refer to the respective platform used.📅 Storage period: depending on the Plattformen⚖️ used Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
In order to be able to offer our services or products outside of our website, we also use external platforms. These are mostly online marketplaces such as Amazon or eBay. In addition to our responsibility for data protection, the data protection provisions of the external platforms we use also apply. This is specifically the case if our products are purchased via the platform. So if there is a payment process. Furthermore, most platforms also use your data to optimize their own marketing measures. For example, the platform can, with the help of collected data, tailor advertisements precisely to the interests of customers and website visitors.
In addition to our website, we also want to offer our products on other platforms to bring more customers closer to our offer. External online marketplaces, such as Amazon, Ebay or even Digistore24, offer large sales websites that offer our products to people who may not be familiar with our website. It may also happen that built-in elements on our site redirect to an external online platform. Data that is processed and stored by the online platform used serves the company on the one hand to log the payment process, but also to be able to perform web analyses.
The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a platform, appropriate conclusions can be drawn about your interests with the help of the analyzed data and so-called user profiles can be created. In this way, it is also possible for the platforms to present you with tailored advertisements or products. In most cases, cookies are set in your browser for this purpose, which store data about your usage behavior.
Please note that when using the platforms or our built-in elements, data of you may also be processed outside the European Union, as online platforms, for example Amazon or eBay, are American companies. As a result, you may no longer be able to claim or enforce your rights with regard to your personal data as easily.
Exactly what data is stored and processed depends on the external platform in question. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, when you visited which pages, information about your device and your IP address. Very often, most of this data is stored in cookies. If you have your own profile on an external platform and are also logged in there, data can be linked to the profile. The collected data is stored on the servers of the platforms used and processed there. You can find out exactly how an external platform stores, manages and processes data in the respective privacy policy. If you have any questions about data storage and data processing or wish to assert corresponding rights, we recommend that you contact the platform directly.
We will inform you about the duration of data processing below, provided we have further information on this. For example, Amazon stores data until it is no longer needed for its own purpose. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products.
You also have the right and the possibility to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via opt-out functions at the respective external platform. Furthermore, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Since cookies may be used, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective external platforms.
If you have consented that data from you can be processed and stored by external platforms, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, if consent has been given, your data will also be stored and processed on the basis of a legitimate interest (Art. 6 (1) (f) DSGVO) in fast and good communication with you or other customers and business partners. If we have integrated elements of external platforms on our website, we will nevertheless only use these if you have given your consent.
Information on specific external platforms - if available - can be found in the following sections.
We use the online marketplace shopify. The service provider is the American company Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.
shopify also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, shopify uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, shopify undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information on the standard contractual clauses and on the data processed through the use of shopify, please refer to the Privacy Policy at https://www.shopify.de/legal/datenschutz and https://help.shopify.com/en/manual/your-account/privacy/GDPR/gdpr-faq#will-shopify-sign-standard-contractual-clauses, respectively.
Audio & Video Privacy Policy Summary👥Data subjects: Visitors to the website🤝 Purpose: Optimization of our service performance📓 Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored.More details can be found below in the relevant data protection texts.📅 Storage period: Data is generally stored as long as it is necessary for the purpose of the service sind⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
We have included audio or video elements on our website so that you can watch videos or listen to music/podcasts directly via our website. The content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.
These are embedded functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these embedded elements, you can listen to or view the respective content via our website.
When you use audio or video elements on our website, personal data about you may also be transmitted to, processed and stored by the service providers.
Of course, we want to provide you with the best offer on our website. And we realize that content is no longer conveyed merely in text and static images. Instead of just giving you a link to a video, we offer audio and video formats directly on our website that are entertaining or informative and ideally even both. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our text and images, we also offer video and/or audio content.
When you access a page on our website that has an embedded video, for example, your server connects to the service provider's server. In the process, data from you is also transferred to the third-party provider and stored there. Some data is collected and stored quite independently of whether or not you have an account with the third-party provider. This usually includes your IP address, browser type, operating system, and other general information about your terminal device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on, or which website you used to access the service. All this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is mostly stored in cookies in your browser. You can always find out exactly what data is stored and processed in the privacy policy of the respective provider.
You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the privacy policy of the provider. In principle, personal data is only processed for as long as is absolutely necessary for the provision of our services or products. As a rule, this also applies to third-party providers. In most cases, you can assume that certain data will be stored on the servers of third-party providers for several years. Data can be stored for different lengths of time specifically in cookies. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years.
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.
Since the integrated audio and video functions on our site usually also use cookies, you should also read our general privacy policy on cookies. In the privacy statements of the respective third-party providers, you can learn more about the handling and storage of your data.
If you have consented that data from you can be processed and stored by integrated audio and video elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated audio and video elements if you have given your consent.
We use Spotify on our website, a tool for music and podcasts. The service provider is the Swedish company Spotify AB, Regeringsgatan 19, SE-111 53 Stockholm, Sweden. To learn more about the data processed through the use of Spotify, please see the Privacy Policy at https://www.spotify.com/de/legal/privacy-policy/.
YouTube privacy policy summary👥Data subjects: Visitors to the website🤝 Purpose: Optimization of our service performance📓 Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored.More details can be found below in this privacy policy.📅 Storage period: Data is generally stored as long as it is necessary for the purpose of the service sind⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
We have incorporated YouTube videos on our website. This way we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in the European area.
In the following, we would like to explain in more detail what data is processed, why we have embedded YouTube videos and how you can manage or delete your data.
On YouTube, users can watch, rate, comment on and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels in the world. In order for us to display videos on our website, YouTube provides a code snippet that we have built into our site.
YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course, we can't do without interesting videos. With the help of our embedded videos, we provide you with other helpful content in addition to our text and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we run ads via Google Ads, Google - thanks to the collected data - can really only show these ads to people who are interested in our offers.
As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, sharing of content via social media or adding to your favorites on YouTube.
If you are not signed in to a Google Account or YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data can't be stored because fewer cookies are set.
In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete, because the user data always depends on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y312402550-1
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session end.
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie attempts to estimate the user's bandwidth on our web pages (with embedded YouTube video).
Expiration date: after 8 months.
Other cookies that are set when you are logged in with your YouTube account:
Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7312402550-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiration date: after 2 years.
Name: CONSENT
Value: YES+AT.en+20150628-20-0
Purpose: The cookie stores the status of a user's consent to use various services from Google. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years.
Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiration date: after 2 years.
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL...
Purpose: This cookie stores information about your login credentials.
Expiration date: after 2 years.
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years.
Name: SID
Value: oQfNKjAsI312402550-
Purpose: This cookie stores your Google account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years.
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: after 3 months
The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. You can see exactly where Google data centers are located at https://www.google.com/about/datacenters/locations/?hl=de. Your data is distributed across the servers. Thus, the data can be accessed more quickly and is better protected against manipulation.
Google stores the collected data for different lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time, and still others are stored by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) stored in your Google Account will remain stored until you delete them. Even if you are not signed into a Google account, you can delete some data associated with your device, browser, or app.
Basically, you can delete data in Google Account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision - either 3 or 18 months and then deleted.
Whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.
If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.
If you have consented that data from you can be processed and stored by embedded YouTube elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the embedded YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
YouTube also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige YouTube to comply with the EU level of data protection when processing relevant data outside the EU as well. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de.
Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you want to learn more about the handling of your data, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.
Web design privacy policy summary👥Data subjects: Visitors to the website🤝 Purpose: To improve the user experience📓 Data processed: Which data is processed depends largely on the services used. Mostly it is about IP address, technical data, language settings, browser version, screen resolution and name of the browser. More details can be found in the respective web design tools used.📅 Storage period: depending on the Tools⚖️ used Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
We use several tools on our website that serve our web design. Web design is not, as often assumed, only about that our website looks pretty, but also about functionality and performance. But of course, the appropriate appearance of a website is also one of the major goals of professional web design. Web design is a branch of media design and deals with the visual as well as the structural and functional design of a website. The goal is to use web design to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all impressions and experiences that the website visitor experiences on a website. Usability is a sub-item of user experience. This refers to the user-friendliness of a website. The main emphasis here is on ensuring that content, subpages or products are clearly structured and that you can easily and quickly find what you are looking for. In order to provide you with the best possible experience on our website, we also use so-called third-party web design tools. In this privacy policy, the category "web design" therefore includes all services that improve the design of our website. These can be, for example, fonts, various plugins or other integrated web design functions.
How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. Therefore, a good and professional web design became more and more important for us as well. We are constantly working on improving our website and also see this as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and take advantage of our offers if you feel completely comfortable.
When you visit our website, web design elements may be embedded in our pages that can also process data. Exactly what data is involved depends, of course, strongly on the tools used. Further below you can see exactly which tools we use for our website. We recommend that you also read the respective privacy policy of the tools used for more detailed information on data processing. In most cases, you will find out there which data is processed, whether cookies are used and how long the data is stored. Through fonts such as Google Fonts, for example, information such as language settings, IP address, browser version, browser screen resolution and browser name are also automatically transmitted to the Google servers.
How long data is processed is very individual and depends on the web design elements used. For example, if cookies are used, the retention period can be as short as a minute or as long as a few years. Please make yourself clear in this regard. For this purpose, we recommend on the one hand our general text section on cookies, as well as the privacy statements of the tools used. There you will usually find out exactly which cookies are used and what information is stored in them. Google font files, for example, are stored for one year. This is to improve the loading time of a website. In principle, data is only ever stored for as long as is necessary for the provision of the service. In the case of legal requirements, data may also be stored for longer.
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. However, under web design elements (mostly fonts), there is also data that cannot be deleted quite so easily. This is the case when data is automatically collected directly when a page is called up and transmitted to a third-party provider (such as Google). In this case, please contact the support of the respective provider. In the case of Google, you can reach the support at https://support.google.com/?hl=de.
If you have consented to web design tools being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when web design tools are used. From our side, there is also a legitimate interest to improve the web design on our website. After all, only then can we provide you with a beautiful and professional web offer. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use web design tools insofar as you have given your consent. In any case, we want to emphasize that again here.
Information on specific web design tools - if available - is provided in the following sections.
We use Adobe Fonts, a web font hosting service, on our website. The service provider is the American company Adobe Inc. The Irish company Adobe Systems Software Ireland Companies, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland, is responsible for the European region.
Adobe also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may entail various risks for the legality and security of the data processing.
Adobe uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Adobe undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed, and managed in the United States. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information about the data processed and Adobe's standard contractual clauses, visit https://www.adobe.com/de/privacy/eudatatransfers.html.
Font Awesome Privacy Policy Summary👥Data subject: Website visitors🤝 Purpose: Optimization of our service performance📓 Processed data: such as IP address and and which icon files are loadedMore details can be found further down in this privacy policy.📅 Storage period: Files in identifiable form are stored for a few weeks gespeichert⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
We use Font Awesome from the American company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA) on our website. When you visit one of our websites, the Font Awesome web font (specifically icons) is loaded via the Font Awesome Content Delivery Network (CDN). This way, the texts or fonts and icons are displayed appropriately on each device. In this privacy policy, we go into more detail about the data storage and data processing by this service.
Icons play an increasingly important role for websites. Font Awesome is a web font specially designed for web designers and web developers. With Font Awesome, for example, icons can be scaled and colored as desired using the CSS stylesheet language. In this way, they replace old image icons. Font Awesome CDN is the easiest way to upload the icons or fonts to your website. For this, we just needed to add a small line of code to our website.
Font Awesome allows content on our website to be presented in a better way. This makes it easier for you to navigate our website and grasp the content. With the icons you can even sometimes replace whole words and save space. That's where it's especially handy when we optimize content specifically for smartphones. These icons are inserted as HMTL code instead of an image. This allows us to edit the icons with CSS exactly as we want. At the same time, we also improve our loading speed with Font Awesome because it's just HTML elements and not icon images. All these advantages help us to make the website even clearer, fresher and faster for you.
Font Awesome Content Delivery Network (CDN) is used to load icons and symbols. CDNs are networks of servers that are distributed around the world, making it possible to quickly load files from nearby locations. Thus, as soon as you access one of our pages, the corresponding icons are also provided by Font Awesome.
In order for the web fonts to load, your browser must connect to the servers of the company Fonticons, Inc. In the process, your IP address is detected. Font Awesome also collects data about which icon files are downloaded and when. Furthermore, technical data such as your browser version, screen resolution or the time of the page accessed are also transmitted.
For the following reasons, this data is collected and stored:
If your browser does not allow web fonts, a default font of your PC will be used automatically. As far as we know at the moment, no cookies are set. We are in contact with Font Awesome's privacy department and will let you know as soon as we learn more.
Font Awesome stores data about Content Delivery Network usage on servers also located in the United States of America. However, the CDN servers are located around the world and store user data wherever you are. In identifiable form, the data is usually stored for only a few weeks. Aggregated statistics about usage from the CDNs may be stored longer. Personal data is not included here.
Font Awesome does not, to the best of our knowledge, store any personal data about the content delivery networks. Unfortunately, if you do not want data to be stored about the icons you use, you will not be able to visit our website. If your browser does not allow web fonts, no data will be transmitted or stored. In this case, the default font of your computer will simply be used.
If you have consented to Font Awesome being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Font Awesome.
We also have a legitimate interest in using Font Awesome to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Font Awesome if you have given your consent.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing is essentially carried out by Font Awesome. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It is also possible that this data may be linked to data from possible other Font Awesome services where you have a user account.
If you would like to learn more about Font Awesome and how they handle data, we encourage you to visit their privacy policy at https://fontawesome.com/privacy and their help page at https://fontawesome.com/support.
Google Fonts Privacy Policy Summary👥Data subjects: Visitors to the website🤝 Purpose: Optimization of our service📓 Data processed: Data such as IP address and CSS and font requestsMore details can be found further down in this privacy policy.📅 Storage period: Font files are stored by Google for one year gespeichert⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
On our website we use Google Fonts. These are the "Google Fonts" of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
You do not need to log in or enter a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don't need to worry that your Google account information, while using Google Fonts, will be transmitted to Google. Google records the usage of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We'll look at exactly what the data storage looks like in more detail.
Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to your users for free.
Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.
With Google Fonts, we can use fonts on our own website, and not have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google Fonts are automatically optimized for the web and this saves data volume and is a big advantage especially for mobile use. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes visually distort texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So, we use the Google Fonts to make all our online service as beautiful and consistent as possible.
When you visit our website, the fonts are reloaded via a Google server. Through this external call, data is transmitted to the Google servers. In this way, Google also recognizes that you or your IP address is visiting our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software field.
Google Fonts stores CSS and font requests securely at Google and is therefore protected. Through the collected usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites are using Google fonts. This data is published to the Google Fonts BigQuery database. Entrepreneurs and developers use Google's BigQuery web service to be able to examine and move large amounts of data.
It should be noted, however, that each Google Font request also automatically transmits information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.
Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to easily and quickly change the design or font of a web page, for example.
The font files are stored by Google for one year. Google thus pursues the goal of fundamentally improving the loading time of web pages. When millions of web pages reference the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.
The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. In order to delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=312402550. You can only prevent data storage in this case if you do not visit our site.
Unlike other web fonts, Google allows us unlimited access to all fonts. So we can access an unlimited sea of fonts and get the most out of them for our website. You can find out more about Google Fonts and other issues at https://developers.google.com/fonts/faq?tid=312402550. While Google does address privacy-related issues there, it doesn't really include detailed information about data storage. It is relatively difficult to get really precise information from Google about stored data.
If you have consented to Google Fonts being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Fonts.
We also have a legitimate interest in using Google Font to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Font if you have given your consent.
Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Fonts, can be found at https://business.safety.google/adsprocessorterms/.
You can also find out what data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.
On our website we use Google Fonts of the company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible. We have embedded the Google fonts locally, i.e. on our web server - not on Google's servers. This means that there is no connection to Google servers and thus no data transfer or storage.
Google Fonts used to be called Google Web Fonts. This is an interactive directory of over 800 fonts that Google provides for free. With Google Fonts, you could use fonts without uploading them to your own server. However, in order to prevent any information transfer to Google servers in this regard, we have downloaded the fonts to our server. This way we act privacy compliant and do not send any data to Google Fonts.
Online map services privacy policy summary👥Data subjects: Visitors to the website🤝 Purpose: To improve the user experience📓 Data processed: What data is processed depends largely on the services used. Mostly it is IP address, location data, search items and/or technical data. More details can be found in the respective tools used.📅 Storage period: depending on the Tools⚖️ used Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
We also use online map services for our website as an enhanced service. Google Maps is probably the service you are most familiar with, but there are other providers that specialize in creating digital maps. Such services allow you to view locations, route maps or other geographic information directly through our website. By using an embedded map service, you no longer have to leave our website to view the route to a location, for example. In order for the online map to work on our website, map sections are embedded using HTML code. The services can then display street maps, the earth's surface or aerial or satellite images. If you use the built-in map service, data is also transmitted to the tool used and stored there. This data may also include personal data.
Generally speaking, our aim is to provide you with a pleasant time on our website. And, of course, your time is pleasant only if you can easily find your way around our website and find all the information you need quickly and easily. That's why we thought that an online map system could be another significant optimization of our service on the website. Without leaving our website, you can easily view route descriptions, locations or even points of interest with the help of the map system. Of course, it is also super convenient that you can see at a glance where we are located, so you can find us quickly and safely. As you can see, there are simply many advantages and we clearly consider online map services on our website as part of our customer service.
When you open a page on our website that has an online map function built in, personal data may be transmitted to the respective service and stored there. In most cases, this is your IP address, which can also be used to determine your approximate position. In addition to the IP address, data such as search terms entered and latitude and longitude coordinates are also stored. If you enter an address for route planning, for example, this data is also stored. The data is not stored by us, but on the servers of the integrated tools. You can imagine it like this: You are on our website, but when you interact with a map service, this interaction actually happens on their website. In order for the service to work properly, at least one cookie is usually set in your browser as well. Google Maps, for example, also uses cookies to record user behavior in order to optimize its own service and serve personalized advertising. You can learn more about cookies in our "Cookies" section.
Each online map service processes different user data. If we have further information, we will inform you about the duration of data processing below in the corresponding sections on the individual tools. As a general rule, personal data is only ever retained for as long as is necessary for the provision of the service. Google Maps, for example, stores certain data for a fixed period of time, while you must delete other data yourself. With Mapbox, for example, the IP address is stored for 30 days and then deleted. As you can see, each tool stores data for different lengths of time. We therefore recommend that you take a close look at the privacy statements of the tools you use.
The providers also use cookies to store data about your user behavior with the map service. You can find more general information about cookies in our "Cookies" section, but you can also find out which cookies may be used in the privacy texts of the individual providers. In most cases, however, this is only an exemplary list and is not complete.
You always have the possibility and also the right to access your personal data and also to object to the use and processing. You can also revoke the consent you have given us at any time. Usually, the easiest way to do this is via the cookie consent tool. However, there are also other opt-out tools that you can use. Possible cookies set by the providers used, you can also manage, delete or deactivate yourself with a few mouse clicks. It may then allergings happen that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the section "Cookies" you will also find links to the instructions of the most important browsers.
If you have consented to the use of an online map service, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by an online map service.
We also have a legitimate interest in using an online map service to optimize our service on our website. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). However, we only ever use an online map service if you have given your consent. We definitely want to have this stated again at this point.
Information on special online map services - if available - is provided in the following sections.
Google Maps Privacy Policy Summary👥Data subject: Visitors to the website🤝 Purpose: Optimization of our service📓 Data processed: Data such as search terms entered, your IP address and also the latitude or longitude coordinates.More details can be found further down in this data protection declaration.📅 Storage period: depending on the stored Daten⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
We use Google Maps of the company Google Inc. on our website. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Maps allows us to better show you locations and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we will now go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.
Google Maps is an Internet mapping service from the Google company. With Google Maps, you can search for exact locations of cities, landmarks, accommodations, or businesses online using a PC, tablet, or app. If companies are represented on Google My Business, other information about the company is displayed in addition to the location. To show how to get there, map sections of a location can be embedded in a website using HTML code. Google Maps shows the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.
All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we are located. The directions always show you the best or fastest way to us. You can get the directions for routes by car, by public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.
In order for Google Maps to fully offer its service, the company must record and store data from you. This includes the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered is also stored. However, this data storage happens on the websites of Google Maps. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide individual, personalized advertising for you.
The following cookie is set in your browser due to the integration of Google Maps:
Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ312402550-5
Purpose: NID is used by Google to match ads to your Google searches. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you will always get tailored ads. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiration date: after 6 months
Note: We cannot guarantee the completeness of the stored data. Especially when using cookies, changes can never be ruled out. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.
Google servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de
Google distributes the data on different data carriers. This means that the data can be retrieved more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with Google's hardware or a natural disaster paralyzes the servers, the data will pretty much remain protected anyway.
Google stores some data for a set period of time. For other data, Google only offers the option to delete it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.
With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information will be stored for either 3 or 18 months - depending on your decision - and then deleted. In addition, you can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location tracking, you need to pause the "Web and App Activity" section in Google Account. Click "Data and personalization" and then click the "Activity setting" option. Here you can turn the activities on or off.
In your browser, you can also disable, delete or manage individual cookies. Depending on which browser you use, this always works slightly differently. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.
If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.
If you have consented to Google Maps being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Maps.
We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Maps if you have given your consent.
Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which reference the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
If you would like to learn more about Google's data processing, we recommend that you read the company's in-house privacy policy at https://policies.google.com/privacy?hl=de.
Online Booking Systems Privacy Policy Summary👥Data subjects: visitors to the website🤝 Purpose: to improve the user experience and organization📓 Data processed: What data is processed depends largely on the services used. Mostly it is IP address, contact and payment data and/or technical data. More details can be found in the respective tools used.📅 Storage period: depending on the Tools⚖️ used Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
To enable you to make bookings via our website, we use one or more booking systems. Appointments, for example, can be easily created online. A booking system is a software application integrated into our website that displays available resources (such as free appointments) and through which you can book directly online and usually also pay. You probably already know such booking systems from the catering or hotel industry. In the meantime, however, such systems are used in a wide variety of industries. Depending on the tool and settings, booking systems can be used both internally for us and for customers like you. As a rule, personal data is also collected from you and stored.
Mostly the booking works as follows: You can find the booking system on our website, where you can directly book an appointment for a service and usually pay for it right away by clicking the mouse and entering your data. You may be able to enter various information about yourself via a form. Please be aware that all the data you enter may be stored and managed in a database.
We understand our website in a way also as a free service for you. You should receive helpful information and feel completely comfortable on our site. This also includes an online service that makes booking appointments or services as easy as possible for you. Gone are the days when you had to wait days for a booking confirmation via phone or e-mail. With an online booking system, you have everything done in just a few clicks and can get back to other things. The system also makes it easier for us to manage all bookings and appointments. Therefore, we consider such a booking system absolutely useful for you as well as for us.
Of course, we cannot tell you exactly what data is processed in this general information text about booking system. That always depends on the tool used and the functions and options it contains. Many booking systems also offer a number of other features in addition to the conventional booking function. For example, many systems also have an external online payment system (e.g. from Stripe, Klarna or Paypal) and a calendar synchronization function integrated. Accordingly, different and varying amounts of data can be processed depending on the functions. Usually, data such as IP address, name and contact details, technical details about your device and time of a booking are processed. If you also make a payment in the system, bank data such as account number, credit card number, passwords, TANs, etc. are also stored and passed on to the respective payment provider. We recommend that you carefully read the respective privacy policy of the tool used so that you know which of your data is specifically processed.
Each booking system stores data for different lengths of time. Therefore, we cannot yet provide any specific information about the duration of data processing here. In principle, however, personal data is only stored for as long as is absolutely necessary to provide the services. Booking systems generally also use cookies, which store information for different lengths of time. Some cookies are deleted immediately after leaving the site, others can be stored for several years. You can learn more about this in our "Cookies" section. Please also take a look at the respective privacy statements of the providers. These should explain how long your data will be stored in the specific case.
If you have consented to the data processing by a booking system, you always have the possibility and the right to revoke this consent. So please always be aware that you have rights with regard to your personal data and that you can also make these rights effective at any time. If you do not want personal data to be processed, then no personal data may be processed. It's that simple. The easiest way to revoke data processing is via a cookie consent tool or via other opt-out functions offered. You can also manage data storage by cookies directly in your browser, for example. Until your revocation, the legality of the data management remains unaffected.
If you have consented to booking systems being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), it is the legal basis for the processing of personal data as it may occur through booking systems.
Furthermore, we also have a legitimate interest in using booking systems because, on the one hand, this allows us to expand our customer service and, on the other hand, optimize our internal booking organization. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tools if you have given your consent. We definitely want to have this stated again at this point.
Information on special booking systems - if available - can be found in the following sections.
We use Calendly, a scheduling and organization tool, for our website. The service provider is the American company Calendly LCC, 271 17th St NW, Ste 1000, Atlanta, Georgia, 30363, USA.
Calendly also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Calendly uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Calendly to comply with the EU level of data protection when processing relevant data also outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de
You can learn more about the data processed through the use of Calendly in the privacy policy at https://calendly.com/de/privacy.
In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have entered into a Service Level Agreement (SLA) with Calendly. What exactly is a GCU and especially what must be included in a GCU, you can read in our general section "Order processing agreement (GCU)".
This contract is required by law because Calendly processes personal data on our behalf. It clarifies that Calendly may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the order processing agreement (AVV) at https://calendly.com/de/dpa.
Other privacy policy summary👥Data subjects: Visitors to the website🤝 Purpose: To improve the user experience📓 Data processed: Which data is processed depends largely on the services used. Mostly it is IP address and/or technical data. More details can be found in the respective tools used.📅 Storage period: depending on the Tools⚖️ used Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
The category "Other" includes those services that do not fit into one of the above categories. These are usually various plugins and embedded elements that enhance our website. As a rule, these functions are obtained from third-party providers and integrated into our website. For example, these are web search services such as Algolia Place, Giphy, Programmable Search Engine or online services for weather data such as OpenWeather.
We want to offer you the best web offer in our industry with our website. For a long time now, a website has not been just a business card for companies. Rather, it is a place that should help you find what you are looking for. To always make our website more interesting and helpful for you, we use various third-party services.
Whenever elements are integrated into our website, your IP address is transmitted to the respective provider, stored and processed there. This is necessary because otherwise the content will not be sent to your browser and consequently will not be displayed accordingly. It may also happen that service providers also use pixel tags or web beacons. These are small graphics on websites that can record a log file and also create analyses of this file. With the information obtained, providers can improve their own marketing efforts. In addition to pixel tags, such information (such as which button you click or when you visit which page) can also be stored in cookies. In addition to analysis data about your web behavior, technical information such as your browser type or operating system can also be stored in them. Some providers may also link the data obtained with other internal services or with third-party providers. Each provider handles your data differently. Therefore, we recommend that you carefully read the privacy statements of the respective services. As a matter of principle, we endeavor to use only services that handle the issue of data protection very carefully.
We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products.
If we ask you for your consent and you also consent that we may use the service, this is considered the legal basis for the processing of your data (Art. 6 para. 1 lit. a DSGVO). In addition to the consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tools if you have given your consent.
Information on the specific tools, if available, is provided in the following sections.
We use the knowledge platform Confluence for our website. The service provider is the American company Atlassian Inc., 1098 Harrison Street, San Francisco, California 94103, USA.
Confluence also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of the data processing.
Confluence uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Confluence undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information on Confluence's standard contractual clauses, please visit https://community.atlassian.com/t5/Trust-Security-articles/New-Atlassian-Standard-Contractual-Clauses-SCC/ba-p/1846231.
You can learn more about the data processed through the use of Confluence in the privacy policy at https://www.atlassian.com/legal/privacy-policy.
In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have entered into a Data Processing Agreement (DPA) with Confluence. What exactly is a GCU and especially what must be included in a GCU, you can read in our general section "Order processing agreement (GCU)".
This contract is required by law because Confluence processes personal data on our behalf. It clarifies that Confluence may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the order processing agreement (AVV) at https://www.atlassian.com/de/legal/data-processing-addendum.
We use the translation service Weglot for our website. Service provider is the French company Weglot SAS, 7 cité Paradis 75010 Paris, France.
You can learn more about the data processed through the use of Weglot in the privacy policy at https://weglot.com/privacy/.
We use Zapier automation software for our website. The service provider is the American company Zapier Inc, 548 Market Street 6241, San Francisco, CA 94104, USA.
Zapier also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of the data processing.
Zapier uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Zapier undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Data Processing Agreements, which correspond to the standard contractual clauses, can be found at https://zapier.com/help/account/data-management/standard-contractual-clauses-at-zapier.
For more information about the data processed through the use of Zapier, please see the Privacy Policy at https://zapier.com/privacy.
We always try to write our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). However, we do not want to use these without explanation. Below you will now find an alphabetical list of important terms used that we may not have sufficiently addressed in the previous privacy policy. If these terms have been taken from the GDPR and are definitions, we will also list the GDPR texts here and add our own explanations if necessary.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"supervisory authority" an independent governmental body established by a Member State pursuant to Article 51;
Explanation: "Supervisory authorities" are always governmental, independent institutions that are also authorized to issue instructions in certain cases. They serve to carry out so-called state supervision and are located in ministries, special departments or other authorities. For data protection in Austria, there is an Austrian data protection authority; for Germany, there is a separate data protection authority for each federal state.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"processor" a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller;
Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to the responsible parties, there may also be so-called processors. This includes any company or person that processes personal data on our behalf. Processors can therefore, in addition to service providers such as tax advisors, also be hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"cross-border processing" either
a)
a processing of personal data carried out in the context of the activities of establishments of a controller or processor in the Union in more than one Member State, where the controller or processor is established in more than one Member State, or
b)
a processing of personal data which is carried out in the course of the activities of a single establishment of a controller or processor in the Union but which has or is likely to have a significant impact on data subjects in more than one Member State;
Explanation: If, for example, a company or other organization has branches in Spain and in Croatia and personal data are processed in connection with the activities of the branches, this is "cross-border processing" of personal data. Even if the data is only processed in one country (as in this example in Spain), but the effects for the data subject are also apparent in another country, this is also referred to as "cross-border processing".
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"Headquarters"
a)
in the case of a controller with establishments in more than one Member State, the place of its main administration in the Union, unless the decisions regarding the purposes and means of the processing of personal data are taken in another establishment of the controller in the Union and that establishment is authorized to have those decisions implemented, in which case the establishment taking such decisions shall be considered the main establishment;
b)
in the case of a processor with establishments in more than one Member State, the place of its head office in the Union or, where the processor does not have a head office in the Union, the establishment of the processor in the Union where the processing activities in the context of the activities of an establishment of a processor mainly take place, to the extent that the processor is subject to specific obligations under this Regulation;
Explanation: Google, for example, is an American company that also processes data in the USA, but its European headquarters are located in Ireland (Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland). Thus, Google Ireland Limited is legally a separate company and is responsible for all Google products offered in the European Economic Area. In contrast to a main branch office, there are also branch offices, but these do not function as legally independent branches and are therefore also to be distinguished from subsidiaries. A principal place of business is therefore basically always the place where a company (trading company) has its operational center.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"relevant and reasoned objection" means. an objection to a draft decision as to whether there is a breach of this Regulation or whether intended measures against the controller or processor are in compliance with this Regulation, clearly indicating the scope of the risks posed by the draft decision in relation to the fundamental rights and freedoms of data subjects and, where applicable, the free flow of personal data within the Union;
Explanation: If certain measures that we take as a controller or our processors do not comply with the GDPR, you can raise a so-called "relevant and reasoned objection". In doing so, you must explain the scope of the risks, in relation to your fundamental rights and freedoms and possibly the free movement of your personal data in the EU.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"personal data" any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;
Explanation: Personal data is therefore all data that can identify you as a person. This is usually data such as:
According to the European Court of Justice (ECJ), your IP address is also personal data. IT experts can use your IP address to determine at least the approximate location of your device and subsequently you as the connection owner. Therefore, the storage of an IP address also requires a legal basis within the meaning of the GDPR. There are also still so-called "special categories" of personal data that also require special protection. These include:
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"profiling" any automated processing of personal data which consists in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects relating to that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location;
Explanation: Profiling involves gathering various pieces of information about a person in order to learn more about that person. On the web, profiling is often used for advertising purposes or even for credit checks. Web or advertising analysis programs, for example, collect data about your behavior and interests on a website. This results in a special user profile that can be used to target advertising to a specific group.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"pseudonymization" the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures which ensure that the personal data are not attributed to an identified or identifiable natural person;
Explanation: Our privacy policy often refers to pseudonymized data. Pseudonymized data means that you can no longer be identified as a person unless other information is added. However, you should not confuse pseudonymization with anonymization. Anonymization removes any reference to a person, so that this person can really only be reconstructed with a disproportionately large technical effort.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"enterprise" a natural and legal person engaged in economic activity, regardless of its legal form, including partnerships or associations that regularly engage in economic activity;
Explanation: For example, we are a company and also carry out an economic activity via our website by offering and selling services and/or products. For every company, there is the legal entity as a formal characteristic, such as the GmbH or the AG.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"group of companies" a group consisting of a controlling company and the companies dependent on it;
Explanation: We speak of a "group of companies" when several companies combine and are legally and financially linked to each other, but there is still a central, overarching company. For example, Instagram, WhatsApp, Oculus VR or Meta (formerly Facebook) are largely independent companies, but are all subject to the parent company Meta Platforms, Inc.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"controller" the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for by Union or Member State law;
Explanation: In our case, we are responsible for the processing of your personal data and consequently the "controller". If we pass on collected data to other service providers for processing, they are "processors". For this purpose, a "processing order contract (AVV)" must be signed.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"processing" any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organization, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;
Note: When we talk about processing in our privacy statement, we mean any kind of data processing. This includes, as mentioned above in the original GDPR statement, not only the collection but also the storage and processing of data.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"binding internal data protection rules" means measures for the protection of personal data with which a controller or processor established in the territory of a Member State undertakes to comply in respect of data transfers or a set of data transfers of personal data to a controller or processor of the same group of undertakings or the same group of undertakings engaged in a joint economic activity in one or more third countries;
Explanation: You may have heard or read the term "Binding Corporate Rules" more than once. After all, this is the term that most often appears when it comes to binding internal data protection rules. Especially for companies (such as Google) that process data in third countries, it is advisable to have such an internal regulation, by which a company commits itself, so to speak, to comply with data protection regulations. This regulation governs the handling of personal data that is transferred to third countries and also processed there.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"Personal Data Breach". a breach of security leading, whether accidental or unlawful, to the destruction, loss, alteration of, or unauthorized disclosure of, or access to, personal data transmitted, stored or otherwise processed;
Explanation: For example, a "personal data breach" may occur in the event of a data leak, i.e. a technical problem or a cyber-attack. If the breach results in a risk to the rights and freedoms of natural persons, the controller must immediately report the incident to the competent supervisory authority. In addition, the data subjects must also be informed if the breach poses a high risk to the rights and freedoms of natural persons.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"representative" a natural or legal person established in the Union who has been appointed in writing by the controller or processor in accordance with Article 27 and represents the controller or processor in relation to the respective obligations incumbent on them under this Regulation;
Explanation: A "representative" can therefore be any person appointed in writing by us (controller) or one of our service providers (processor). Companies outside the EU that process data of EU citizens must specify a representative within the EU. For example, if a web analytics provider has its main office in the U.S., it must appoint a "representative" within the European Union to represent its data processing obligations.
Congratulations! If you are reading these lines, you have really "fought" through our entire privacy policy or at least scrolled up to here. As you can see from the scope of our privacy policy, we take the protection of your personal data anything but lightly.
It is important to us to inform you about the processing of personal data to the best of our knowledge and belief. In doing so, we not only want to tell you what data is being processed, but also explain the reasons for using various software programs. As a rule, privacy statements sound very technical and legalistic. However, since most of you are not web developers or lawyers, we also wanted to take a different approach linguistically and explain the facts in simple and clear language. Of course, this is not always possible due to the subject matter. Therefore, the most important terms are explained in more detail at the end of the privacy policy.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible office. We wish you a nice time and hope to welcome you on our website again soon.
All texts are protected by copyright.